Hsu reports directly to Tellier and functionally to Bruno Boussard, CEO of Taiwan, BNP Paribas.

Hsu, who has worked in the wealth management and investment solutions space for more than 23 years, has joined the French firm from UBS in Taiwan. At UBS, he was product head for UBS Advisory & Services. Before this, he served in fund manager roles at Prudential Investment Trust Corp and Capital Investment Trust Corp, specialising in fixed income and asset management.

“As one of the most dynamic economies in Asia, Taiwan is a strategically important market for BNP Paribas Wealth Management. Rapid wealth creation and regulatory reform are driving demand for sophisticated wealth management services, presenting a significant opportunity for us to support the financial goals of its high net worth individuals and families,” Arnaud Tellier, CEO, Asia, BNP Paribas Wealth Management, said. “Che-Kun's deep understanding of clients’ needs and proven track record will be instrumental in driving our growth ambitions in the market, and reinforcing our position as a leading global player.”